LinkedIn, business growth and entrepreneurship
Analysis and methods for building a business that grows, gets structured, and eventually runs without you.
This isn't a blog of quick tips. It's what I've seen over ten years working with consultants, independents and service companies, between France and New York.
The themes
Client acquisition and LinkedIn
Growth and delegation
Website and digital marketing
The articles
What Should My First LinkedIn Post Be?
Most first posts announce. The ones that work answer the question clients keep asking, then send the right reader toward a profile worth reading.
Common questions
Because a lot passes in front of me. Companies that run well, others wearing themselves out, owners making decisions I find sound or expensive. I write what it teaches me, without pretending it transfers straight across to you.
Three themes. Client acquisition and LinkedIn, meaning how a predictable flow of clients gets built. Growth and delegation, for the point where doing everything yourself stops working. And website and digital marketing: your site, your search visibility and your image, and what to decide before you spend.
I give the direction and the reasoning, not the step by step. The idea is that you come away clearer about your own situation, even if you never buy anything from me. If you want the detailed execution, step by step, that's what the coaching and the system are for.
Every week. The articles are written to be read in one sitting and applied straight away, not to fill an editorial calendar.
Yes, some of the articles exist in both languages. They're written separately, never translated, because an American reader and a French reader don't respond to the same arguments.
Both. A solo consultant and an owner with fifteen people often run into the same problem in different forms, and that's precisely what interests me.
Yes, write to me. The best articles usually come out of a question someone asked me on a call.
Would you rather just talk it through?
We look together at where you are, what's really slowing you down, and what would have the most impact first. Fifteen minutes, specific questions, and you leave with a clear read on what to do first.
Yes, book my 15 minutes
LinkedIn marketing agency and B2B marketing in New York. From your LinkedIn profile to client acquisition: profile optimization, done-for-you prospecting, brand, website and search. Muriel Touati, LinkedIn coach and digital strategist.
