The LinkedIn and B2B marketing agency in New York

Your brand, your visibility, your reputation. An agency that takes on your whole presence, in English and in French.

For service businesses, independents and professionals who want an image that matches what they're actually worth, and a presence that keeps bringing in clients long after it's been built.

Let's talk for 15 minutes

Muriel Touati working at her desk in her New York studio, where the agency's work is produced

30+

companies I've worked with

120+

B2B professionals trained

50+

client testimonials

22 000

followers who read me

Brand identity and website

Positioning, art direction, visual identity, and everything a B2B website design agency handles end to end. We build what people see first and what they remember afterwards, in both languages when your market calls for it.

Visibility and search

Getting found on Google, and getting cited by ChatGPT, Perplexity and the answer engines. Two different playing fields, two different methods, and most agencies still only work the first one.

LinkedIn, profile and content

Your LinkedIn profile rewritten from the ground up, your posts produced and published to your editorial line. It's the channel your buyers check before they ever contact you.

Social media

Editorial line, voice and publishing on Instagram, Facebook and YouTube depending on what you do. Content that builds your authority with the right people, not content that fills a calendar.

Photo and video

Portraits, brand images, short formats for social, filmed talks and event coverage. This is what separates a brand that looks credible from one that looks improvised. Production in Manhattan.

Reputation and press

Podcast appearances, interviews, opinion pieces and awards. What makes you exist somewhere other than your own website, and builds a reputation that arrives ahead of you, before the first meeting.

Paid acquisition

Targeted campaigns when you need to accelerate, on LinkedIn, Google or Meta depending on your market. We open them once the brand and the website hold up, never before.

Newsletter and email

Editorial line, writing and sending, on Substack or whatever tool suits your audience. It's the only channel you actually own — an algorithm can cut you off from your audience overnight, an email list can't.

Lead magnet and audience capture

The document, the guide or the tool that makes someone willing to hand over their address, and the form that goes with it. It's what turns passing visitors into contacts you can follow up with.

If what you need is entirely on LinkedIn — profile, content, prospecting and meetings — let's talk on a call, I have a dedicated setup for that.

You talk to one person, me

I run this B2B marketing agency and I stay your point of contact from the first call through to delivery. Behind me I only bring in specialists: a designer who does nothing but design, a developer who does nothing but development, an SEO who does nothing but search. Nobody improvises outside their own trade.

And to hold the whole thing together there are project managers who coordinate the work, keep the deadlines and check that every delivery matches what was promised. That's why you never have to rewrite a brief three times, and never have to make freelancers talk to each other.

01 We scope it

Fifteen minutes to understand your brand, your market and what's missing today, then a clear proposal, line by line.

02 We produce

The team works and I direct. Nothing leaves the agency without going through me, whatever the piece of work.

03 You approve

Three or four checkpoints, not thirty rounds of back and forth. In between, you have nothing at all to manage.

04 We keep it alive

You own everything outright. Search and social then get worked over several months, because otherwise they produce nothing at all.

Articles on your blog, every month

A steady flow of articles written on your subjects, optimized for Google and for the answer engines. You approve the themes once, then you watch them go live.

Your social channels, fed

Posts written and scheduled to your editorial line, with the results tracked month after month.

Your visibility, maintained

Search rankings are never won for good. We watch the positions every month, update what slips, and add whatever is missing.

Your reputation, worked on

Speaking opportunities identified and landed for you, on podcasts, in interviews or as opinion pieces.

Artist, music and creative work · New York

Building a reputation from nothing

The work existed, the recognition didn't. With no current website, no structured presence and no verifiable trace online, an artist stays invisible to the people who could hire him. We build the identity and the website, visibility on his name, photo and video production in his studio, and the podcast and press appearances that serve as sources. Eventually a Wikipedia page, which only exists if the sources exist first.

B2B software vendor, regulated industries · France

Restarting a company that was running on autopilot

The leadership team was near the end of its run and the company was almost running itself. A change in European regulation opened a window to launch a new offer, on the condition they existed online again. We reworked the team's LinkedIn profiles, defined the digital strategy, and I took on the blog, the LinkedIn content and lead generation. Two years of work together, with traffic, search rankings and qualified contacts.

E-commerce, personalized children's books · France

Selling a product catalog on three channels at once

People liked the product, but the brand had neither an editorial rhythm nor any machine for bringing buyers back. I took on the digital strategy, the newsletters, Instagram and Facebook, and the paid campaigns. The result: visibility that stuck, open and reply rates up on email, and a social channel that brought in sales instead of collecting followers.

Real estate agency · Var, France

Filling a real estate agency with local advertising

The agency depended on walk-ins and listing portals, with no lever of its own to create demand. We built a Facebook presence and ad campaigns targeted on the area, with creative designed for the local market rather than generic listings. More foot traffic, more inbound contacts, and both sales and rental opportunities that no longer came only from the portals.

Insurance brokerage · France

Automating quote requests for an insurance broker

Quote requests arrived through a form and got lost. I built a Facebook chatbot that took the request instead of the form, produced video ads aligned with what their most visible competitors were doing, and set up lead generation on LinkedIn and Facebook. A request funnel that ran without anyone touching it, and campaigns that were finally competitive in their market.

Training organization and related projects · France

A website and a strategy for a training organization

The website no longer reflected what they did and the communication was pulling in several directions. I rebuilt the website and put together the communication strategy, then supported the founder's other initiatives, including optimizing the ad campaigns he was producing himself. An image brought back up to the level of the offer, more traffic, and ads that cost less for better returns.

"Muriel got us to step back and find the right answers for our digital communication, in particular by redeploying our ad spend across Facebook and Instagram."

Caroline Taieb

Sales director, e-commerce company

"She has a way of clearing the fog around half-formed ideas and pulling out what you can actually offer the market, inside a clearly defined strategy. Very effective, and she delivers on time."

Mark Meissonnier

Co-director, training organization

"She knows how to do social media for enterprise software, which isn't easy. Our sales cycles are long, and she helped us competently on producing and distributing content."

Jon Doyle

CEO, IT company

"Muriel put together a communication campaign very quickly that helped make our business better known. Independent and responsive, she handles the technical side as well as the marketing."

Eric Eveno

Real estate agent and property dealer

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Consultants and independents

Your name is your brand. What people find about you online decides what happens next, before you've even spoken.

Service companies

Firms, agencies, consultancies. Your collective reputation is worth as much as your partners' individual ones.

Tech and software

Long sales cycles, decisions made by committee, systematic comparison. You have to exist at every stage.

Licensed professions

Lawyers, accountants, regulated practices. Communication that's tightly framed, restrained, and inspires trust.

Training organizations

What you sell is intangible, so everything rests on proof: the results, the testimonials, the clarity of the offer.

Artists and creators

Musicians, composers, visual artists. The network brings the contracts, but people still check you online.

Personal branding

Owners and founders who want their name to carry their company rather than the other way round. It's the case that cuts across all the others: your name becomes the asset, and it works for the whole business.

What does it cost?

Everything is quoted individually, because no two B2B marketing agency engagements look alike — an identity with a bilingual website, photo production and a visibility campaign has nothing in common with a redesign on its own. We scope it in fifteen minutes, you tell me what you need, and you get a proposal line by line that you can take in full or in part.

Can we start with just one thing?

Yes, absolutely. It's often the right order for laying solid foundations, even though it's usually better value to group several pieces together. Plenty of people start with the website or the identity, because that's what blocks everything else: opening up visibility or content before the basics hold means sending traffic to something that doesn't convert. Once the essentials are in place, we roll out the rest.

Do you work in English or in French?

Both, and never through translation. An English text is written in English for an American reader, a French text is written in French for a French reader. That's precisely where most bilingual brands give themselves away — you can feel the translation, and the credibility goes with it.

I'm outside the US, can this work?

Yes, everything runs remotely and part of the team is in Europe. Only photo and video production needs us in the same place: it happens in Manhattan, or elsewhere with travel costs set out in advance in the proposal.

Do you do paid advertising?

Yes, when it's the right moment. We open campaigns once the brand, the website and the message hold up, otherwise you're paying to send traffic to something that doesn't convert. LinkedIn, Google or Meta depending on your market.

Do you do LinkedIn too?

Yes, the profile and the content are part of what the agency takes on — it's the LinkedIn agency side of the work. But if what you need is entirely on LinkedIn — profile, posts, prospecting and meetings — the system is built for exactly that, and it'll do more than an agency engagement cut into pieces.

Do I own everything?

Yes, you own all of your deliverables. The finished website, the visual identity, your written content, along with your own accounts and platform access, are 100% yours from delivery. You can carry on with us or take your assets back whenever you want, without losing anything. Ownership covers your content and your client-facing spaces, and excludes third-party tools, software subscriptions or technical infrastructure used to run the system.

Tell me what you need, fifteen minutes on a video call

You tell me where you are and what you're after, I tell you what it takes and how we'd go about it. If it makes sense, you get a proposal line by line straight after.

Yes, book my 15 minutes