LinkedIn, business growth and entrepreneurship

Analysis and methods for building a business that grows, gets structured, and eventually runs without you.

This isn't a blog of quick tips. It's what I've seen over ten years working with consultants, independents and service companies, between France and New York.

Client acquisition and LinkedIn

How a predictable flow of clients gets built, from the positioning all the way to conversion.

Growth and delegation

Doing everything yourself has a ceiling. What to delegate, what never to delegate, and in what order.

Website and digital marketing

Your site, your search visibility, your image. What to decide before you spend.

Client acquisition and LinkedIn

What Should My First LinkedIn Post Be?

Most first posts announce. The ones that work answer the question clients keep asking, then send the right reader toward a profile worth reading.

Read the article

10 min read

Client acquisition and LinkedIn

What Should My First LinkedIn Post Be?

Most first posts announce. The ones that work answer the question clients keep asking, then send the right reader toward a profile worth reading.

10 min read

Client acquisition and LinkedIn

What Is the Difference Between Followers and Connections on LinkedIn?

An accepted invitation gives you permission to send a message. It does not give anyone a reason to hire you, and that gap changes how a LinkedIn network should be read.

8 min read

Client acquisition and LinkedIn

What Should I Put on My LinkedIn Banner to Give Prospects a Reason to Read?

Your LinkedIn banner sends a signal before anyone reads your headline. There are five possible signals, and only a complete message survives a phone screen.

9 min read

Website and Digital Marketing

What Should a Content Calendar Do for a Service Business?

A full publishing schedule can still leave the sale untouched. Here is how to judge your plan by what it does for prospects, not by how many dates it fills.

9 min read

Website and Digital Marketing

Your B2B content marketing strategy was written for a team you don't have

Open any guide on the subject and you'll find personas, a buyer journey, content pillars, an editorial calendar, a distribution plan and a dashboard. All of it correct. All of it written for a company with a marketing team.

9 min read

Growth and Delegation

You don't need a strategy to outsource marketing. That's what you're buying

This is the most common situation I run into with owners who have started handing work off. They outsourced, the vendor is working, and their week hasn't emptied out. Some of them are busier than before.

8 min read

Website and Digital Marketing

Website cost for small business: what you're really paying for?

Search for website cost for small business and the ranges are everywhere. Nothing if you build it yourself, a few thousand with a freelancer, a lot more with an agency. None of them tells you what you're buying inside, and that's exactly where the difference sits.

9 min read

Client acquisition and LinkedIn

How often to post on LinkedIn, and why that's the wrong question?

How often to post on LinkedIn is the question everyone asks. Two, three, five times a week. It assumes that posting produces clients directly, and therefore that you need to produce more of it. That isn't how it works.

8 min read

Client acquisition and LinkedIn

How to get clients on LinkedIn?

Everything you need to do to find clients on LinkedIn is available for free, in dozens of well made guides. Optimize your profile, post, prospect, follow up. What nobody writes down is the order.

8 min read

Why do you write this blog?

Because a lot passes in front of me. Companies that run well, others wearing themselves out, owners making decisions I find sound or expensive. I write what it teaches me, without pretending it transfers straight across to you.

What do you write about?

Three themes. Client acquisition and LinkedIn, meaning how a predictable flow of clients gets built. Growth and delegation, for the point where doing everything yourself stops working. And website and digital marketing: your site, your search visibility and your image, and what to decide before you spend.

Do you give methods?

I give the direction and the reasoning, not the step by step. The idea is that you come away clearer about your own situation, even if you never buy anything from me. If you want the detailed execution, step by step, that's what the coaching and the system are for.

How often?

Every week. The articles are written to be read in one sitting and applied straight away, not to fill an editorial calendar.

Do you write in French too?

Yes, some of the articles exist in both languages. They're written separately, never translated, because an American reader and a French reader don't respond to the same arguments.

Is this for independents or for companies?

Both. A solo consultant and an owner with fifteen people often run into the same problem in different forms, and that's precisely what interests me.

Can I suggest a subject?

Yes, write to me. The best articles usually come out of a question someone asked me on a call.

Would you rather just talk it through?

We look together at where you are, what's really slowing you down, and what would have the most impact first. Fifteen minutes, specific questions, and you leave with a clear read on what to do first.

Yes, book my 15 minutes

LinkedIn, business growth and entrepreneurship

The themes

Client acquisition and LinkedIn

Growth and delegation

Website and digital marketing

The articles

What Should My First LinkedIn Post Be?

Common questions

Would you rather just talk it through?

Working Together

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